KSI is a home design and remodeling firm specializing in kitchen and bath. KSI has seven design centers throughout the midwest and needed to stand out from their competition. KSI asked South Yard to refresh their brand. KSI wanted to keep their logo, but wanted a fresh look for everything else. South Yard created an updated brand identity complete with color palette, design elements, typography and then implemented the new features into new print collateral, advertisments and a new website giving them a modern, design-focused look.